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Diversity of enterprises and fruits are prerequisites for flourishing regions. Sales of a guiding enterprise is therefore only a fraction of the gross regional product GRP.

GRP currencies are not dollars or euro's but joules and kilograms. A region on a sustainable path reduces its joules and kilograms GRP. Guiding enterprises are deemed to reduce their sales expressed in terms of joules and kilograms.

Reference: the book Towards a Sustainable Technological World